Kapoor Galleries Inc.
Thu Sep 5 15:57:00 GMT 2019

Kapoor Galleries invites you to join us for the opening of

Images of the Exotic: Posters of India from the Golden Age of
Today- Thursday, September 5th, from 6-8 pm.

India, Fly TWA, David Klein (American, 1918-2005), issued by
Trans World Airlines, c. 1960’s, linen backed lithograph, 40 1/2
x 25 in. (102.9 x 63.5 cm.)


The exhibition showcases 20th century travel posters produced to
advertise Indian travel routes and tourism to prospective
adventurers. A fine selection of ancient Indian and Himalayan
sculpture will also be on view in recognition of Asia Week New

Travel posters became popular in the 20th century with the
expansion of travel through cruise ships, railways, and airlines.
These posters served as advertisements that promised adventure
and exoticism to anyone who could obtain a ticket. While
typically only the well off could embark on such ventures, the
imagery of travel posters enticed and mesmerized all who viewed
them with the possibilities of exploring a new world. Travel
agencies often commissioned the posters themselves, and gained
more traction with the public when they employed commercial
designers instead of fine artists.

See India, Mysore, issued by the Tourist Traffic Branch, Ministry
of Transport, printed in India by Associated Printers Ltd.,
Madras, c. 1950’s, linen backed lithograph, 40 x 24 in. (101.6 x
61.6 cm.)


These images were intended to grab the attention of people in
offices, train stations, airports, and various other transit
hubs. Illustrations depicting India played on the intrigue of the
unknown, luring prospective adventurers to the subcontinent
through images of Indian women decorated in eccentric jewelry,
majestic foreign architecture, stunning landscapes, monumental
temple sculptures, and more. In India, the government produced
their own travel posters to bolster tourism efforts after gaining
independence in 1947 and constructing a new economy. With the
country’s newfound independence, Five-Year Plans were instituted
to direct economic development. The approach to tourism evolved
in the second and third iterations of these five year plans,
which spurred the production of travel posters in order to
promote the nation’s diverse offerings.

For the extended write up and digital catalog, click here 
( )
To view the exhibition on Artsy, click here 
( )

2019 Catalog 
( )

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